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UFCJC PRSSA Bateman Team Receives First Place in 2024 National Case Study Competition

May 2, 2024

Jiawei Liu to Join UFCJC as an Assistant Professor in the Advertising Department and STEM Translational Communication Center

May 2, 2024

UFCJC Places Fourth Overall in Third Annual BEA School Rankings

May 2, 2024

David Barasoain Named New UFCJC Innovation News Center News Manager

May 1, 2024

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The Effects of Natural- and Supernatural-Based Awe Experiences in Virtual Reality

Researchers explored how experiencing awe can make us better humans – socially, psychologically and spiritually – and that both natural awe and supernatural awe can be achieved through virtual reality.

Foundations are Using so Many Confusing Words that Few People can Figure Out What They’re Doing

A large study of philanthropy narratives identified two ways foundations could do a better job of communicating with the public: tell better stories about how they decide which projects to fund, and explain their goals and the results of their work more clearly using simpler language.

Can Virtual Humans Combat Climate Change Misinformation?

Virtual (or artificial) humans, such as virtual human influencers, have become increasingly valuable to brands and marketers worldwide. But what about their effectiveness in tackling big societal issues? Could computer-generated characters effectively influence human behavior for the greater good?

Empowering Citizens in the Age of AI: The Importance of Efficacy and Literacy

For years, researchers have grappled with understanding the relationship between technology and political behavior. A team of researchers has developed a novel approach to examine how AI-related news consumption, discussions and literacy influence citizens’ support for AI policies.